SYNEOS HEALTH: Shortening the Distance from Lab to Life
BACKGROUND
After the merger of inVentiv Health and INC Research, Syneos Health needed to establish a new, unified brand position that addressed the rapidly evolving biopharmaceutical industry. The company required a compelling, future-focused narrative to resonate with industry stakeholders and solidify its leadership.
STRATEGY
Research revealed that biopharmaceutical leaders sought partners who combined innovation and agility with a clear understanding of evolving industry demands. Developed a global omnichannel brand campaign that encapsulated Syneos Health’s unique value proposition: bridging the gap between medical advancements and real-world applications. Leveraging the tagline “Shortening the Distance from Lab to Life,” the campaign positioned Syneos Health as a transformative partner, emphasizing agility, innovation, and collaboration.
CAMPAIGN & EXECUTION
The campaign brought the tagline to life through impactful storytelling across OOH, print, and digital channels. Creative assets showcased Syneos Health’s role in accelerating drug development and delivering groundbreaking solutions. With cohesive messaging and visuals, the campaign successfully reinforced the brand's promise to connect research breakthroughs with real-world impact.
More Syneos Health campaigns: Conversations on Integration
National newspaper US and UK print
Out-of-home placements in the US, UK, APAC
Digital display
Industry magazine print
Syneos Health Communications Print US & Canada
