Multidisciplinary, bicultural creative strategist & brand marketer with a relentless curiosity

Multidisciplinary strategist with a deep curiosity for understanding people and the worlds they move through. My work explores how people connect with brands, spaces, and stories.

Growing up in Singapore, I learned the value of diverse perspectives and lived experiences—a lens that continues to shape how I interact with the world. I embrace the complexities of varied viewpoints and approach challenges with empathy and nuance.

My experience spans branding, marketing, and design, bridging creative thinking and strategic impact. I love connecting the dots between disciplines, whether crafting campaigns, refining brand identities, or designing experiences that resonate. I tackle every problem with curiosity, analytical rigor, and intention—asking the right questions, uncovering insights, and turning them into opportunities for meaningful connection and growth.

Off the clock, you’ll find me exploring the city’s best restaurants, geeking out on social psychology, or taking one too many photos of interiors and pastries—whether here in New York or in a new city.