ASPEN DENTAL

BACKGROUND

Aspen Dental operates the largest branded dental network in the U.S., delivering comprehensive care across 1,015 locations in 43 states. With increased competition and low brand awareness, Aspen Dental aimed to attract high-value patients and lead in tooth replacement by articulating its mission more compellingly.

STRATEGY

Identified that Dental Delayers face barriers beyond cost—time, anxiety, and trust. By leveraging human truths about dental visits, an unmet need for empathy, convenience, and reassurance was uncovered. Positioned Aspen Dental as the brand that says "yes" when others say "no," offering accessible, judgment-free, high-quality care that fits seamlessly into patients' lives. By emphasizing Aspen Dental’s judgment-free approach, flexible financing, and cutting-edge technology, created a compelling narrative that addresses immediate dental needs and builds lasting trust – a strategy that redefines dental care and leaves patients feeling like Aspen Dental is in their corner.

CREATIVE EXECUTION

The campaign used real patient stories, emphasizing Aspen Dental’s supportive and non-judgmental care. These stories showcased the transformation from dental neglect to confidence, effectively breaking down emotional and functional barriers to dental care.